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Your brand deserves more than “not horrible.”
As a Creative, you brainstorm, write, rewrite, design, rework, and generally put your heart and soul into your work. You fixate on building your brand to be one-of-a-kind, and have probably spent the last several years telling people how different you are from your competition. You've likely spent hours and Read More >
What does “mobilegeddon” really mean for CU web sites?
Depending on what sort of news you're plugged into, you've probably already seen the term "mobilegeddon". Perhaps you're wondering whether it's time to panic. Just to be clear, no, it's not time to panic. Step away from the big red button, please. Unless you really feel like getting some exercise Read More >
Focus on people. Ignore “SEO.”
I've sort of danced around this in some previous articles, but here's the bottom line: Stop obsessing over "SEO". Focus your resources on content. I think the term "SEO" is one of the more badly misunderstood concepts on the planet. At the core, there's a common and basic misconception that Read More >
The ad blocker revolution
An interesting (and unintentionally hilarious) article appeared in Adweek recently. The author laments the rise of ad blocking software with strong language ("scofflaws" and "freeloaders", oh my) and frets about the future of Youtube and other ad-supported services. Can Youtube survive if they become a subscription only service? Whatever shall Read More >
Tongue-in-cheek can be hard to understand
It's hard to be understood when you try to talk with your tongue in your cheek. Just ask a well-known CEO of a large NC credit union who posted his take on the SOS state of CU marketing on his blog. Apparently lots of people didn't see his comments as Read More >
How to choose and work with a pro photographer
If you've been stuck in StockPhotoLand for most of your career, you may have never had the opportunity to work with a real photographer. If so, here's a nuts and bolts lesson in how to choose and work with a pro, what to expect, and how to get the results Read More >
InfiniBudget 9000 to revolutionize marketing as we know it
Time and time again, we hear the same laments from our clients: "We just don't have the budget!" "I'd love to do more marketing, but the CFO doesn't believe in ads." "My nephew's class said they'll build our web site for three large pizzas." "The CEO says we need to Read More >
Congrats to our winning clients!
It's always nice when others think highly of the work you do. And when those others are peers judging your work against the best of the industry, well, it feels even better. CUNA's Marketing & Business Development Council handed out their awards at last week's conference and two of our Read More >
Web site security: maintenance prevents panics
The latest web site security panic, summarized here by the folks at CU Times, comes with an almost irresistible headline: "ISIS HACK". The real story is pretty mundane. A credit union was using web site software that wasn't properly updated. Some script kiddies (no one really thinks ISIS was actually Read More >
The future of credit union web site design
Credit union web sites are a breed apart. You're not selling widgets, you're not providing entertainment or news, and you're not collecting clicks for cash. Your site is a place busy members go to get things done. So how do the latest trends in web site design and technology affect Read More >