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How to choose and work with a pro photographer
If you've been stuck in StockPhotoLand for most of your career, you may have never had the opportunity to work with a real photographer. If so, here's a nuts and bolts lesson in how to choose and work with a pro, what to expect, and how to get the results Read More >
InfiniBudget 9000 to revolutionize marketing as we know it
Time and time again, we hear the same laments from our clients: "We just don't have the budget!" "I'd love to do more marketing, but the CFO doesn't believe in ads." "My nephew's class said they'll build our web site for three large pizzas." "The CEO says we need to Read More >
Congrats to our winning clients!
It's always nice when others think highly of the work you do. And when those others are peers judging your work against the best of the industry, well, it feels even better. CUNA's Marketing & Business Development Council handed out their awards at last week's conference and two of our Read More >
Web site security: maintenance prevents panics
The latest web site security panic, summarized here by the folks at CU Times, comes with an almost irresistible headline: "ISIS HACK". The real story is pretty mundane. A credit union was using web site software that wasn't properly updated. Some script kiddies (no one really thinks ISIS was actually Read More >
The future of credit union web site design
Credit union web sites are a breed apart. You're not selling widgets, you're not providing entertainment or news, and you're not collecting clicks for cash. Your site is a place busy members go to get things done. So how do the latest trends in web site design and technology affect Read More >
In-house, or outsource? 3 ways to tell.
Over the last few years, the economy was obviously a factor in tightening budgets and cutting back on outside expenses. Which meant that In-house marketing departments had to take on more and more responsibilities in keeping that sales pipeline flowing. Of course there was some interesting management logic that happened Read More >
Brainstorming brainstorming
It's time for yet another loan promo and you're stuck looking at a blank piece of paper. You've got nothing. Nada. Zilch. Zip. You could really use the collective input of multiple minds, riffing on anything that pops in their heads, all focused on a single subject. You really need  Read More >
The least you can do is listen
Yesterday, I got a survey from the health insurance company my wife and I used last year. I was very happy to see it because I would finally have the chance to communicate my towering displeasure. Someone, somewhere, would receive the full benefit of my low opinion of their operation. ( Read More >
Maybe it’s time to ditch the RFP
Let's say you have a big, important project in mind and you'll need to hire a vendor. So the first thing to do is get a committee together, lay out all the specifications in as much detail as possible, then send out a Request For Proposals (RFP) to a wide Read More >
If it’s your member’s problem, it’s your problem
A little while back, I noticed an interesting article from the folks over at Callahan about a credit union in Florida (Manatee Community CU) that put together a unique program to help people who needed reliable transportation. The credit union provides the loans (at risk-appropriate rates), Enterprise supplies low-cost used Read More >