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Invisible excellence
Last week, I spent a few days motorcycling with some good friends in the beautiful hills of southern Missouri. The Ozarks contain some of the finest riding on the planet -- this area is absolutely stuffed with thousands of deliciously sinuous roads. If you're not a rider, this next bit Read More >
Five signs I might actually be growing up
Does anyone really think of themselves as a grownup? I’m in my fifties and I still see myself as a kid. I still make dumb mistakes, I still say stupid stuff, and I still wish I had more social finesse. I sometimes wonder out loud what I’m going Read More >
The big scary link warning: what’s the real story?
On most credit union web sites, you get a Big Scary Link Warning (BSLW) when you click a link that goes to another web site: By accessing this link you will be leaving Timid FCU's website and entering a website hosted by another party. Timid FCU cannot be held responsible Read More >
Too many home banking sites, too little time
Between the business, our personal accounts, my mother's finances and an LLC for another organization, I work with accounts at 2 credit unions, 3 large banks, and one regional bank. Which also means I have the pleasure (or misfortune?) of bouncing between SIX different Online Banking websites. Remember, I'm a graphic designer, Read More >
If everyone hates stock photos, why do we see so many of them?
I see three reasons why "shiny, happy people" stock photos are so prevalent: 1. Because they solve a problem quickly. You need a visual image that helps to communicate an idea, there seem to be mass quantities of them available, and if you ignore the time it takes to find the " Read More >
Why is the destination more important than the journey?
I spent part of last weekend walking the Freedom Trail in Boston. It’s a double wide red brick trail that leads tourists through many of the highlights of historical Boston where our national history was made, including the site of the balcony where they read the Declaration of Independence Read More >
Build your web site brand first
When you buy a car, how do you decide what you want? Does your list start something like this? Must have four wheels and black rubber composite tires Must have a steering wheel and an accelerator pedal, along with a means for bringing the vehicle to a stop Must be Read More >
What if we invite the angry?
As we all know, one of the brutal realities of the credit union world is that financial services are simply a "utility" to most people, like reliable electricity or clean running water. These services are all vital to civilized life, but they're mostly invisible. It's tough to face as a Read More >
Dare to be human
Go take a look at the web sites or marketing materials for a few extremely large companies. Take your pick -- banks, car makers, restaurants, retailers, or manufacturing. Check out their social media postings. Where are the people? The real people, not the retouched unrelated models portraying the Perfect American Read More >
When it’s a matter of Trust
While we do a lot of work for a lot of credit unions, occasionally we have the opportunity to work with other very special companies. This case study is about the universal theme of trust, something all companies (and credit unions) need to cultivate. ------ We knew that Cole Hardwood Read More >