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177 Minutes a Day
177 minutes a day. That's almost three hours of every day. That's how much time the average American spends on their mobile device each day. That's twice as much time as what I wrote at the end of 2012, which was already twice as much than two years previous. Yet I still Read More >
The electric car experience
A little over four years ago (September 2010), I wrote an article speculating on how electric vehicles (EVs) might affect credit unions. After all, car loans are still the bread and butter for CUs, and EVs are bound to be part of the mix. At the time, the Nissan Leaf Read More >
How will you change the world in only 5 years?
I've always been amazed at how the Beatles completely changed America's taste for music in just 5 short years. It was a culture shift that hasn't been equalled since. Now, I admit I'm a huge Beatles nerd. I was just a kid when they were in their heyday, but I discovered  Read More >
Take an active role in member security
When we build a credit union web site, we get a lot of questions related to compatibility with older browsers. Depending on who you ask and what numbers you believe, somewhere between 2% to 8% of the general public is still using very old versions of Microsoft Internet Explorer (version 8 or Read More >
Big decisions are more successful when everyone understands WHY.
When it comes to big decisions, some people seem to know what to do. They understand the need for a change, and they take it as their personal responsibility. They take the lead, build consensus, and make it happen. What I don't understand are people that let others decide for Read More >
Money isn’t everything – budget time and attention too
What's your total marketing budget? No, not just the number of dollars you spend on media, services, and clicky pens. I'm talking about the other parts of the equation: time and attention. Time + attention + money = total resources. Time, of course, is a combination of staff time (how much Read More >
Happy HoliDiz!
From all signs, it looks like 2015 should be an even better year for credit unions, so be sure to spend lots of time with your loved ones, munch on all of your favorite cookies, unwrap only the presents you really wanted, and enjoy! The new year looks to be busy Read More >
5 New Year’s Resolutions we dare you to make
Every New Year we make resolutions to improve our future; go to the gym, lose weight, get a raise, take that dream vacation, finally pay off the credit know the drill. Lists are written and promises are made (mostly to ourselves, and mostly forgotten within a few days.) Read More >
Are you telling a story or just telling?
A few weeks ago, I noticed this brilliant thought buried in the middle of a relentlessly back-patting article about an ad campaign for pizza. Pete Favat, chief creative officer of Deutsch L.A., said this (I added the bolding):  "I think the best work in our industry has some tension Read More >
Here’s a stat for your CFO at budget time
We've been preaching for years that Marketing should drive the bus, not just go for a ride in the back. Now there's a statistic that may actually get your CFO and CEO to pay attention: Ten years ago, if you had invested $10K in design-centric corporations you would have outperformed  Read More >