brain header
Four facts that may rock your world
Plenty of CEOs and Boards act as if nothing has changed in the 70+ years since their credit union was founded, and that it will probably continue along as it has for another 70+ years. (Insert mental pic here of CEO with feet up on desk, eyes half closed.) I'd tell them Read More >
It’s a small (screen) world, after all.
How your web site looks on the small screen now matters more than how it looks on your desktop. 80% of online users have a smart phone, over half of visitors are using them for the web, and that percentage will continue to grow. If your site isn't mobile-friendly, Google is Read More >
Those pesky misbehaving humans
I'm currently reading a very interesting new book called Misbehaving: The Making of Behavioral Economics by Richard Thaler. Thaler is an economics professor who became inordinately interested in those curious, messy, illogical, maddening creatures called "Humans" sometime in the '70s. Economists then -- and now -- prefer to deal Read More >
Get the latest SharediDiz book free!
We've just published our third SharediDiz book, Even More SharediDiz. If you've ever longed for a version of SharediDiz that doesn't require wires, wifi, or batteries, now's your chance. Just fill out the form below and we'll rush your free copy straight to your door (while supplies last)! Quick, send Read More >
What if you weren’t allowed to buy what they were selling?
Have you ever felt like you weren't allowed to buy what they were selling? About a week ago my wife and I were wandering around downtown Asheville with our NC friends. One of our group was excited to see that a small "Scottish" shop was open, since she had tracked Read More >
Language lessons
In many parts of the US, a significant portion of the people speak another language. Even if these folks are also fluent in English, using a "home" language can be a great way to connect and build trust. Over time, we've learned a few interesting lessons about developing and maintaining Read More >
Emotional escalation
Long ago (but not so far away) I worked at a mental hospital while I was finishing college. And I loved it -- the job was incredibly interesting and challenging. Endless variety every day, and a lifetime of great stories. Of course, I learned a lot of things doing that Read More >
Marketing is too important to be left to Marketers
Marketing has traditionally been the domain of a few creative people in your organization, whose work is sometimes appreciated (and sometimes tolerated) by the rest of the staff who tend to have no idea what marketing really does all day. Well, nothing against your Marketing Department, but marketing is too Read More >
Even a cobbler’s kid gets new shoes, eventually
After years of crafting responsive web sites that fit and look good on our clients, iDiz management has finally gotten tired of listening to the staff's whining and allowed them to create a new CUiDiz.com web site. It's got plenty of pictures of our creative work for credit unions, Read More >
What are your mid-year resolutions?
New Year resolutions are pretty popular, but I've never been a fan. Just when weeks of holidays (bah, humbug) have drained every drop of money, time, and motivation, the days are shortest, and the weather at its worst, I'm expected to start some new life initiative? No thanks. But now Read More >