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There is an option to The Slow Fade.
Day after day after day, too many credit unions have kept doing the exact same thing they always have, for members they have always had. As a result, too many end up focused on trying to stay afloat with an aging membership and rising overhead costs, spending less and less Read More >
Where’s your Master Plan?
Elon Musk, best known as the CEO of Tesla, recently released a very interesting document on his company's blog -- the second half of his "Master Plan". He's achieved or is close to achieving the goals he laid out in the first half, so it's time to go public on Read More >
Explaining the CU Difference. Again.
Every time I begin to think that people understand the difference between credit unions and banks, I keep getting reminded that it isn't as obvious to the average person. Of course you know why CUs are great -- you're soaking in CU goodness. But you simply can't assume that consumers Read More >
Disruption tattletales
You generally see one of two reactions to any disruption: people who want to find out more and maybe get on board, and what I call "tattletales" -- people who want to find any reason the disruption violates some principle or law, and they just want it to go away. Read More >
Widgets, wearables, watches, and things
We're only in the very early stages of a flood of interesting and cool capabilities enabled by "IoT" devices. Credit unions can be a vital part of the IoT revolution and develop even closer connections to members by making smart choices and sticking to their core principles. Read More >
Five Big Ideas for transforming your CU
It's a tough time to be on the smallish side as a credit union. It's getting harder to compete with larger FIs of all stripes, and it's tougher to stay in the black while offering the same things everyone else does. Maybe THAT's the problem. You don't need to offer Read More >
Drop your pants and dance
After the MAC conference in Las Vegas, my wife and I decided to stay an extra day and see the sights. Among many other weird and wonderful things and people, one of the sights we saw on Fremont Street was this magnificent rendition of cupid. Some people just sit there Read More >
Your approach to problems: Caddyshack? Or Whack-a-Mole?
Some days you have one problem that just won't go away. No matter how hard you try, how determined your approach, the problem always slips away at the last moment, which can leave you as crazy as Bill Murray's character in Caddyshack. Other days, problems seem to come up one Read More >
What happened in Vegas
Last week, I attended the 2015 MAC Conference in Las Vegas. As always, it was an incredible experience, as you would expect from gathering the best and brightest of the CU marketing field under one roof. The highlight, of course, was collecting two MAC Awards for logos we designed for Park Read More >
Always pleasantly surprised
One of the great things about working with so many different clients all over the country is the variety. I am always pleasantly surprised by the talents of new clients, mostly because I never know what to expect. Some are very outgoing people, others not so much. She is very Read More >