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Why is the destination more important than the journey?
I spent part of last weekend walking the Freedom Trail in Boston. It’s a double wide red brick trail that leads tourists through many of the highlights of historical Boston where our national history was made, including the site of the balcony where they read the Declaration of Independence Read More >
Build your web site brand first
When you buy a car, how do you decide what you want? Does your list start something like this? Must have four wheels and black rubber composite tires Must have a steering wheel and an accelerator pedal, along with a means for bringing the vehicle to a stop Must be Read More >
What if we invite the angry?
As we all know, one of the brutal realities of the credit union world is that financial services are simply a "utility" to most people, like reliable electricity or clean running water. These services are all vital to civilized life, but they're mostly invisible. It's tough to face as a Read More >
Dare to be human
Go take a look at the web sites or marketing materials for a few extremely large companies. Take your pick -- banks, car makers, restaurants, retailers, or manufacturing. Check out their social media postings. Where are the people? The real people, not the retouched unrelated models portraying the Perfect American Read More >
When it’s a matter of Trust
While we do a lot of work for a lot of credit unions, occasionally we have the opportunity to work with other very special companies. This case study is about the universal theme of trust, something all companies (and credit unions) need to cultivate. ------ We knew that Cole Hardwood Read More >
How to turn your CFO into Marketing’s BFF
Be honest. Are you BFFs with your CFO? Or do you have to fight for every penny and justify every expenditure? Ever been blindsided by a budget cut? The struggle between Marketing and Finance goes back to the days of cave painting, but it doesn't have to be that way. Read More >
United by a single shared interest
I admit it, we always encouraged our boys to be true to their inner nerd. Why? Because nerds rule the world. More importantly, nerds also use their imagination in creative ways, often becoming absorbed in thoroughly exploring one interest after another. Growing up, my boys went through multiple phases where Read More >
Is Free just another word for Not Worth Paying For?
"Freedom's just another word for nothing left to lose,Nothin' don't mean nothin', honey, if it ain't free." -- Janis Joplin As designers and marketers, we get hit up all the time for free work. This charity needs a logo and this non-profit wants a website and this friend really Read More >
No more lousy CU names
Too many credit union names sound like they were decided by a committee of accountants a long, long, long time ago. In fact, that's exactly how most of them got their names. Add in the fact that every credit union name has to drag along the words "Credit Union" or " Read More >
Can you taste the local difference?
Last week, I noticed a cool new package in the freezer at the grocery store. No-nonsense, retro-yet-high-tech, and irresistible next to the generic plastic bags. Priced only a little bit higher than the generic sweet corn from who-knows-where. What it contained was sweet corn. Indiana bicolor sweet corn. I visited Read More >